TY  - BOOK
AU  - Boyd,Harper W
AU  - Walker,Orville C.
AU  - Larrenche, Jean-Claude.
TI  - Marketing management : a strategic approach with a global orientation / 
SN  - 0-07-115429-9
U1  - 658.8 
PY  - 1998///
CY  - Boston : 
PB  - Irwin McGraw-Hill , 
KW  - Marketing management
ER  -