TY  - BOOK
AU  - Zeithaml,Valarie A
AU  - Bitner,Mary Jo
TI  - Services marketing : integrating customer focus across the firm 
SN  - 0072312211
U1  - 658.8 
PY  - 2000///
CY  - New Delhi : 
PB  - irwin mcGraw-Hill , 
KW  - Services marketing
ER  -