TY  - BOOK
AU  - Kurtz,David L  .
AU  - Clow,Kenneth E.
TI  - Services marketing / 
SN  - 9780471180340
U1  - 658.8 
PY  - 1976///
CY  - London : 
PB  - John Wiley , 
KW  - Services marketing
ER  -