TY  - BOOK
AU  - Stevens,Robert E.
AU  - Loudon,David L.
AU  - Wrenn,Bruce.
AU  - Warren,William F.
TI  - Marketing planning guide / 
SN  - 81-7224-826-1
U1  - 658.8 
PY  - 2000///
CY  - Mumbai : 
PB  - Jaico Publishing House , 
KW  - Marketing management
ER  -