TY  - BOOK
AU  - Lilien,Gary L  .
AU  - Kotler,Philip.
AU  - Sridhar Moorthy,K.
TI  - Marketing models / 
SN  - 81-203*1475-1
U1  - 658.8 
PY  - 2004///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - Marketing
ER  -