TY  - BOOK
AU  - Batra,G S  .
TI  - New studies in commerce and business: new paradigms in marketing management Vol.VII  / 
SN  - 81-7629-109-9
U1  - 650 
PY  - 2000///
CY  - New Delhi : 
PB  - Deep & Deep , 
KW  - Marketing management
ER  -