TY  - BOOK
AU  - Bhatia,B S,Ed  .
AU  - Batra,G S,Ed.
TI  - Encyclopaedia of business management: modern marketing management,Vol. III / 
SN  - 81-7100-958-1
U1  - 650.03 
PY  - 0000///Gen
CY  - New Delhi : 
PB  - Deep & Deep , 
KW  - Management
ER  -