TY  - BOOK
AU  - Dangwal,R C,Ed.
AU  - Batra, G S,Ed  .
TI  - Marketing management: new paradigms 
SN  - 8176291099
U1  - 658.8 
PY  - 2004///
CY  - New Delhi : 
PB  - Deep & Deep , 
KW  - Marketing management
ER  -