TY  - BOOK
AU  - Boyd,Harper W
AU  - Westfall,Ralph  .
AU  - Stasch,Stanley  F.
TI  - Marketing research : text and cases 
SN  - 8185386161
U1  - 658.83 
PY  - 1998///
CY  - New delhi : 
PB  - A I T B S  , 
KW  - Marketing research
ER  -