TY  - BOOK
AU  - Sherlekar,S A  .
AU  - Nirmala,Prasad K  .
AU  - Salvadore Victor,S J   .
TI  - Principles of marketing / 
U1  - 658.8 
PY  - 1997///
CY  - Mumbai : 
PB  - Himalaya Publishing House , 
KW  - Marketing
ER  -