TY  - BOOK
AU  - Cliquet,Gérard,Ed
TI  - Geomarketing : methods and strategies in spatial marketing
T2  - Geographical information systems series
SN  - 9781905209071
U1  - 658.804 
PY  - 2006///
CY  - Newport Beach, CA
PB  - ISTE USA
KW  - Target marketing
KW  - Consumer behavior
N2  - This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles
ER  -