TY  - BOOK
AU  - Sangeeta Sharma
AU  - Raghuvir Singh 
TI  - Advertising : planning and implementation
SN  - 9788120329737
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - PHI Learning Pvt. Ltd.
KW  - Advertising
ER  -