TY  - BOOK
AU  - Srinivastava, T N.
AU  - Shailaja Rego.
TI  - Business research methodology
SN  - 978-07-015910-5
U1  - 001.42 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Research methodology
ER  -