TY  - BOOK
AU  - Ramaswamy V S.
AU  - Namakumari,S.
TI  - Marketing management : 
SN  - 978-023-063-729-9
U1  - 658.8 
PY  - 2009///
CY  - Delhi
PB  - Macmillan .
KW  - Developing Marketing Strategy
KW  - Special field in Marketing
KW  - Analysing consumers and selecting markets
ER  -