TY  - BOOK
AU  - Joseph Sirgy,M  .
AU  - Rahtz,Don R  .
TI  - Integrated marketing communications: a strategic approach / 
SN  - 978-81-315-0654-7
U1  - 658.45 
PY  - 2001///
CY  - Australia : 
PB  - Cengage Learning , 
KW  - Marketing communications
ER  -