TY  - BOOK
AU  - Mukesh Bhatia,.
TI  - Strategic brand management: a process of growing and strengthening brands / 
SN  - 9788184841831
U1  - 658.827 
PY  - 2013///
CY  - New Delhi : 
PB  - Regel Publications , 
KW  - Strategic brand management
KW  - Brand management
ER  -