TY  - BOOK
AU  - Lantos,Geoffrey P  .
TI  - Consumer behaviour in action: real-life applications for marketing managers / 
SN  - 978-93-80381-11-4
U1  - 658.8342 
PY  - 2011///
CY  - Chennai : 
PB  - Yesdee Publishing , 
KW  - Consumer behaviour
KW  - Marketing
ER  -