TY  - BOOK
AU  - Paley,Norton .
TI  - Mastering the rules of competitive strategy: a resource guide for managers / 
SN  - 1-4200-6809-1
U1  - 658.8 
PY  - 2008///
CY  - New York : 
PB  - Auerbach publications , 
KW  - Marketing
ER  -