TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - A framework for marketing management
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///
CY  - Chennai
PB  - Pearson India
KW  - Marketing
N1  - Includes indexes
ER  -