TY  - BOOK
AU  - Coombs,W.Timothy
TI  - Ongoing crisis communication : planning, managing and responding
SN  - 9781452261362
U1  - 658.405 6 
PY  - 2015///
CY  - New Delhi
PB  - Sage
KW  - Crisis management
KW  - Communication in management
N1  - Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management—pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation
ER  -