TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
TI  - Marketing management: a south Asian perspective
SN  - 8131702006
U1  - 658.8 
PY  - 2007///
CY  - Delhi
PB  - Pearson Education Inc.
KW  - Business management
KW  - Management
N1  - includes index
ER  -