TY  - BOOK
AU  - Vaswar Das Gupta, 
TI  - Marketing mantra : the real story of direct marketing in India / 
SN  - 81-203-1437-9
U1  - 658.840 095 4 
PY  - 0000///98
CY  - New Delhi
PB  - Prentice-Hall
KW  - Management
ER  -