TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Parameswaran M.G
AU  - Jacob,Issac
TI  - Strategic brand management
SN  - 9788131756898
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Pearson
KW  - Brand name products
KW  - Product management
ER  -