TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald E.
TI  - Integrated advertising,promotion and marketing communications
SN  - 9789332518377
U1  - 659.1 
PY  - 2014///
CY  - New Delhi
PB  - Pearson
KW  - Advertising
KW  - Marketing communications
ER  -