TY  - BOOK
AU  - MCK/S
AU  - McKenzie-Mohr,Doug
TI  - Social marketing to protect the environment : what works
SN  - 9781412991292 
U1  - 658.802 
PY  - 2012///
CY  - Thousand Oaks
PB  - Sage
KW  - Social marketing
KW  - Green marketing
ER  -