TY  - BOOK
AU  - Mittal,S.K.
TI  - Sales promotion and marketing communications
SN  - 9788182202146
U1  - 658.52 
PY  - 2009///
CY  - New Delhi
PB  - Global Vision
KW  - Marketing management
KW  - Sales promotion
KW  - Communication in marketing
ER  -