TY  - BOOK
AU  - Verma,Harsh
TI  - Branding demystified :plaqn s to payoffs
SN  - 9788132102342 (paper back)
U1  - 658.827 
PY  - 2010///
CY  - New Delhi , Thousand Oaks, Calif. 
PB  - Response Books
KW  - Branding (Marketing)
KW  - Communication in marketing
ER  -