TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - Strategic brand management : creating and sustaining brand equity long term
SN  - 9788175541092
U1  - 658.401 2 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page India
KW  - Brand management
KW  - Management
ER  -