TY  - BOOK
AU  - Clancy, Kevin J Clancy
AU  - Lloyd, David W
TI  - Uncover the hidden power of television programming
SN  - 0-7619-1581-8
U1  - 659.143 
PY  - 1999///
CY  - California
PB  - Sage
KW  - Advertising management
KW  - Management
ER  -