TY  - BOOK
AU  - Kapferer, Jean- noel
TI  - New strategic brand management: creating and sustaining brand equity long term
SN  - 9788175544406
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Kogan
KW  - Marketing management
KW  - Management
ER  -