TY - BOOK TI - Sage brief guide to marketing ethics SN - 9781412995146 (pbk. : acidfree paper) U1 - 174.4 PY - 2012/// CY - Los Angeles PB - SAGE KW - Marketing KW - Business ethics N1 - "Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover ER -