TY  - BOOK
AU  - Kapoor, Jagdeep
TI  - Twenty four brand mantras; finding a place in the minds and hearts of consumers
SN  - 9788178299433
U1  - 658.827 
PY  - 2001///
CY  - New Delhi
PB  - Response
KW  - Marketing
KW  - Management
ER  -