TY  - BOOK
AU  - Powell,Helen
TI  - Promotional culture and convergence : Markets, methods, media
SN  - 9780415672795 (hardback)
U1  - 658.8 
PY  - 2013///
CY  - Milton Park, Abingdon, Oxon
PB  - Routledge
KW  - Internet advertising
KW  - Interactive marketing
KW  - Branding (Marketing)
ER  -