TY  - BOOK
AU  - Lal,, A.B.
AU  - Jain,, M.K.
TI  - Elements of marketing management / 
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Shree
KW  - Management
KW  - Marketing management
KW  - Marketing concept
KW  - Marketing system
KW  - Rural marketing
ER  -