TY  - BOOK
AU  - Sumathi,, S.
AU  - Saravanavel,, P.
TI  - Marketing research and consumer behaviour / 
U1  - 658.83 
PY  - 2003///
CY  - New Delhi
PB  - Vikas
KW  - Management
KW  - Marketing management
KW  - Marketing research
KW  - Sales research
KW  - Consumer behaviour
ER  -