TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing management : planning, implimentation & control-global perspective Indian context / 
SN  - 0333937198
U1  - 658.8 
PY  - 2009///
CY  - Chennai
PB  - Macmillan
KW  - Management
KW  - Marketing management
KW  - Fundamentals of marketing
KW  - Global marketing environment
KW  - Customer relationship management
ER  -