TY  - BOOK
AU  - Luodon, David L
AU  - Bitta, Albert J Della
TI  - Consumer behaviour : concepts and applications 
SN  - 0-07-112511-6
U1  - 658.8342 
PY  - 1993///
CY  - New York
PB  - Mc Graw-Hill
KW  - Management
KW  - Consumer behaviour
ER  -