TY  - BOOK
AU  - Wells, William
AU  - Moriarty, Sandra
AU  - Burnett, John
TI  - Advertising : principles and practice / 
SN  - 9788177580129
U1  - 659.1 
PY  - 2006///
CY  - Delhi
PB  - Pearson Education Inc.
KW  - Advertising
KW  - Advertising media
ER  -