TY  - BOOK
AU  - Goldman,, Robert
AU  - Papson,, Stephen
TI  - Nike culture: the sign of the swoosh / 
U1  - 659.1 
PY  - 1998///
CY  - New Delhi
PB  - Sage
KW  - Nike(Firm)
KW  - Advertising-Social aspects
KW  - Sports-Marketing
KW  - Advertising-Psychological aspects
ER  -