TY  - BOOK
AU  - Raju,, M.S.
AU  - Prabhakara Rao,, I.V.
TI  - Fundamentals of marketing / 
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Excel books
KW  - Marketing-Management
KW  - Management
ER  -