TY  - BOOK
AU  - Mathur,, U.C.
TI  - Product and brand management / 
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Excel books
KW  - Management
KW  - Brand management
KW  - Marketing management
KW  - Product marketing
KW  - Products, brands and advertising
KW  - Product sales management
ER  -