TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - Namakumari, S.
TI  - Marketing management / 
SN  - 9780333937198
U1  - 658.8 
PY  - 2009///
CY  - London
PB  - Macmillan
KW  - Marketing-Management
KW  - Management
ER  -