TY  - BOOK
AU  - Evans, Joel R., 
AU  - Berman, Barry 
TI  - Marketing: marketing in the 21st century / 
SN  - 81-7722-382-8
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -