TY  - BOOK
AU  - Madhavi Garkaparthi
TI  - CRM in service sector: a practical approach 
SN  - 81-7881-152-7
U1  - 658.812 
PY  - 2005///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Management- Customer relationship
KW  - Management
N1  - Includes index
ER  -