TY  - BOOK
AU  - Suresh,K
TI  - Effective B2B marketing: concepts and cases 
SN  - 81-7881-500-1
U1  - 658.8 
PY  - 2005///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Management- Marketing
N1  - Includes index
ER  -