TY  - BOOK
AU  - RaviKumar,V.V
TI  - Niche marketing: concepts and experiences  
SN  - 81-314-0389-0
U1  - 658.8 
PY  - 2006///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Mangement
KW  - Marketing
N1  - Includes index
ER  -