TY  - BOOK
AU  - Gopal,V.V
TI  - Tapping rural markets: concepts and cases 
SN  - 81-7881-554-0
U1  - 658.8103 
PY  - 2005///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Management- Marketing
KW  - Sales management
N1  - Includes index
ER  -