TY  - BOOK
AU  - Nitin Mehrotra
TI  - Indian FMCG industry: a primer 
SN  - 81-7881-740-3
U1  - 658.04 
PY  - 2005///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Management
N1  - Includes index
ER  -