TY  - BOOK
AU  - Neeraj Mankad
TI  - Reinventing advertising: the new reality 
SN  - 81-314-0126-X
U1  - 659.1 
PY  - 2006///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Advertising
N1  - Includes index
ER  -