TY  - BOOK
AU  - Madhavi Garikaparthi
TI  - CRM case studies  
SN  - 81-314-0072-7
U1  - 658.812 
PY  - 2006///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Management- Customer relationship
N1  - Includes index
ER  -